Everybody is now online; whether you're running a business or not, your online brand is essential. If you're an entrepreneur who has a digital company, knowing how to protect your online brand is vital. Not just for digital brands but all kinds of businesses. Meanwhile, if you're an aspiring influence, then, by all means, you have to know how to protect your online reputation—wondering how to measure your online brand? The answer is through reviews.
According to a study on the power of reviews,90 percent of consumers read online reviews before visiting a business. In comparison, 74 percent of consumers say that positive reviews make them trust a local company more. This study shows really how powerful positive or negative reviews can significantly impact your business.
Another thing is that online brands are highly crucial for both the eCommerce or political industries since the front online reputation can play a huge role in their success. But on the Business side, your online status is like a storefront. If you have a bad reputation, then people will not come to your store.
Your reputation precedes you since it's a reputation economy nowadays, and businesses suffer a lot from lost sales from bad reviews. However, if you have great reviews and definite social proof to back your business up, that's a good sign that your online reputation is excellent!
What is an online reputation? What is an online brand?
Top online brands like Google, Apple, and Amazon currently have the most valuable brand. People know their brand, and they have a lot of followers online.
Since they are digital companies with a high correlation to technologies, these companies use technologies to be competitive and find additional collateral benefits that are scalable.
How do you protect and improve your online brand/reputation?
If you're the top man in an organization, then an excellent way to know your reputation is by going down from where you are and helping the people within your organization and involved.
That is one way you can understand what people think of you. While if you're not a business owner but an ordinary citizen who uses social media or has an online brand to manage, then here's an excellent technique to use.
Buffer has a mnemonic that they use for handling online reputation, and it's called FEARS
F - Find all mentions
E - Empathy
A - Answer publicly
R - Reply only twice
S - Switch channels
Fear- Find all mentions of your brand online and monitor them often.
Empathy- Show your care to your audience or put your shoes on other people's shoes on what they're saying about your brand online.
Answer publicly- Yes, you can answer publicly and take the discussion offline.
Switch channels- You have to cover all your bases regarding your company's social media channels to send out messages to your customers.
OTHER TIPS AND TRICKS YOU CAN FOLLOW:
When crafting your response, according to Havas's framework for developing ideas from the law of brand storytelling journey, you have to take your brand DNA, customer conversation, codes of culture, cultural pov, and creative bets together to formulate a response.
Be authentic- Nothing beats honesty and transparency with your audience. For business owners, being authentic means communicating with your customers or consumers not just to make a sale but also to value your messages online or offline.
Don't wait for the crisis to happen before having a crisis management plan
Set up a social media playbook like in the data security incident; there's a response playbook.
We need to be aware of two areas where you can spread your message: paid media, shared media, and owned media.
shared-followers, loyalist, detractors
What can big data do for online branding and handling online reputation?
On social media, we leave a lot of breadcrumbs, the people you like, followers, comments, reactions are data, and once you collect them and compute them, you can come up with a persona or micro-targeting or macro segmentation.
When data comes in, for example, businesses are creating an audience persona by collecting social media listening or gathering data online. Big data can also help craft targeted messages to resonate with audiences and are more effective in building positive online branding.
How do you know what my current reputation is?
What do people think about me?
For example, on eBay, they'll show you the positive ratings that you have, the more reliable you are.
1. Reddit- karma points
2. Facebook- followers, likes
SOCIAL LISTENING TOOLS YOU CAN USE:
BRAND24 is an online service to monitor your social media channels to build a robust online presence. It has a payment of 49 dollars to 199 per month.
You use these tools to monitor your online brands or social media channels.
Other social listening tools or apps that you can use to watch your brand reputation online.
1. Social mention
2. Google alerts
4. Sprout social
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